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ISSUE 15 - July 2014

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Using Survey Data to Inform Best Practice of Engagement with New Audiences (page 10)
Marta Entradas

Key Words
Astronomy Outreach, New Audiences, Audience Survey, Gender, Age, Public Opinion


The main purpose of this article is to discuss how survey findings concerning the audiences for astronomy and space science outreach could help science communicators to foster public interest and participation in space activities among larger audiences. The article draws on findings from a large survey carried out in the UK, based on the responses of 744 respondents attending astronomy and space outreach events. The results of this survey, including interests, preferred means of exploration, beliefs and rationales for exploration, and the relationship with age and gender, could help practitioners reach new audiences who are not often targeted by conventional outreach efforts.

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