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ISSUE 14 - January 2014





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Taking Science On-air with Google+(page 10)
Pamela Gay

Key Words
Dissemination, Social Media, Public Communication, Google+

Summary

Cost has long been a deterrent when trying to stream live events to large audiences. While streaming providers like UStream have free options, they include advertising and typically limit broadcasts to originating from a single location. In the autumn of 2011, Google premiered a new, free, video streaming tool — Hangouts on Air — as part of their Google+ social network. This platform allows up to ten different computers to stream live content to an unlimited audience, and automatically archives that content to YouTube. In this article we discuss best practices for using this technology to stream events over the internet.