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How Do We Know What Works? (pages 09 - 12)
Oli Usher, Oana Sandu, Lars Lindberg Christensen

Key Words
Science Communication, Evaluation

Abstract

There are many reasons why communicating science with the public is a good idea. There are also many views on how this is best done. This article will not focus directly on these questions, but rather on: how do we know that we are reaching our target audiences, how do we know whether our output is well received — in short, how do we know what works?