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ISSUE 4 - September 2008

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Communicating Astronomy around the World (page 22)
Matthew McCool

First Paragraph
As with any complex topic, communicating astronomy to a diverse audience is a multipart process. One must distil not only the most important pieces of an idea, but also effectively deliver its main points to a novice. Effective astronomy communication is difficult because one never truly knows the reader’s limitations. As a result, the best strategies tend to use a series of simple and accumulative analogies and metaphors. The final result, hopefully, is a vivid, clear and concrete image. While effective, this strategy regularly fails among readers from many of the world’s cultures.