Bookmark and Share

ISSUE 2 - February 2008

Download this article
- PDF (1.24 MB)

Back to the Table of Contents





Important for Good Press Relations: Accessibility
(page 29)
Diane Scherzler

First Paragraph

Why do the European media often favour American results and institutions, for instance by using results from NASA instead of ESA? Is it just habit or is there a better relationship between editorial departments and NASA? Are NASA’s stories more accessible for the media, more digestible or of a higher standard than those of ESA?