Download this article
- PDF (890 KB)
Back to the Table of Contents
How Do We Know What Works? (pages 09 - 12)
Oli Usher, Oana Sandu, Lars Lindberg Christensen
Science Communication, Evaluation
There are many reasons why communicating science with the public is a good idea. There are also many views on how this is best done. This article will not focus directly on these questions, but rather on: how do we know that we are reaching our target audiences, how do we know whether our output is well received — in short, how do we know what works?